IMDS utilizes behavioral science research using data analytics and segmentation to identify segments of people nationwide to develop marketing campaigns. Our research allows us to shape key data appends to identify individuals for relevance, scope, and viability of a specific product or service. This allows us to target specific consumers that are most likely to buy a specific product or service. We utilize demographic, socio-graphic, psyche-graphic, and motivational coding to pinpoint our target audience. Through our analysis we can identify an individual’s health coverage requirements, insurability, special needs requirements and if their eligible for financial assistance.